SEO News Plans by Bear River Web Design

SEO Featured News Plans

We Are All Over the News. Come with Us!

SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO because it builds your online brand, has the potential to earn links and boosts your website’s authority.

With traditional SEO, you expect content to be written about topics related to your business niche. The SEO News Plan process requires a new way of thinking—we create content that’s in demand by our publishing partners.

Every month, as part of our SEO News Plans process, we write content for your website that includes facts and information geared for news stories that will be requested by, or pitched to, our publishing partners.

Online local news sites want quality, unique content that’s relevant to current headlines and local news stories. Problem is, they don’t have reliable reporters to cover and write the stories for them. Many are having trouble finding new and interesting ways of getting good, unique content on their website. That’s where we (and you) come in.

We’ve spent countless hours building a unique partnership with third party, independent websites, most of them local community news sites. We have proven our worth to our publishing partners and now, many of them routinely come to us for content.

Your business, connected to an online news piece on a reputable, local community news site—that’s exactly where you want to be in today’s SEO environment.

The SEO News Plans Process

The SEO News Plans Process

We offer a focused SEO campaign that will build your online brand, earns links and boosts your website authority. First, we will run a comprehensive report that identifies exactly where your site ranks for your keywords. This will identify where your site needs attention, both with on-site SEO techniques and submitting your site to relevant off-site sources. We then perform only white-hat SEO (which means only legitimate tactics) to achieve better rankings organically.

In most cases, you will start to see rankings improve after the 3rd month. We will create and deliver a complete strategic SEO plan that aligns with your goal of ranking better for your 5-20 keywords, depending on the plan you choose. We manage every aspect of your SEO campaign. See the chart below for the different packages we offer and the pricing for each package.

Featured News: How We Do It
Publishing Partners Every day, we spend hours reaching out to third party, independent website owners and build relationships with those that need reporters to cover breaking news and other stories. We show them our newsroom team and the quality of research and writing our reporters can provide for them on short notice.
Your Website Content Interesting facts are embedded in your onsite content, typically an onsite blog post, in preparation for use in content placed on our publishing partners’ websites.
Database of Facts The facts and information posted on your website are cataloged in a database so we can quickly and easily link from a featured news story to your onsite blog post.
Result When editorially appropriate, your onsite blog post/content receives a link from a story on a reputable, independent, third party website.
Example Hurricane is heading up the coast, predicted to hit the mid-Atlantic.
Our publishing partner in Washington, DC places a rush order for a story about the approaching hurricane.
Our newsroom staff begins researching the story and checks our database for blog posts that contain relevant information.
The article includes information about hurricane preparedness, with examples of steps property owners can take to minimize hurricane property damage in the future.
A client (window manufacturer/installer) has a blog post about hurricane proof windows. A link to the blog post is editorially appropriate for the article about the hurricane.

At Bear River Web Design, we are knowledgeable and experienced in the most up-to-date Search Engine Optimization techniques. Our team is experienced in Local SEO, Brand Optimization, Online Reputation, and Broken Link building.

There are a number of factors that should be considered in tailoring a SEO campaign for your company in order to effectively increase your position in search engine results, within your budget. I invite you to give me a call at 888-530-BEAR (888-530-2327) ext. 3 or (530) 324-BEAR, so we can discuss your needs.

SEO Terms


Content Marketing

Shares all forms of content with the right people in the right places. Unique, quality content earns links, showing search engines that yours is a website of authority.

Onsite Blog

Interesting facts are embedded in your onsite content, in preparation for use in content placed on our publishing partners’ websites.

Visual Asset

A custom featured image that references a fact in your onsite blog.

Featured News

Connects your business to a timely news story on our publishing partner’s website and when editorially appropriate, earns a backlink to your website.

Article Syndication

Places articles on industry related websites.

Tweet Splash

Your content is posted on Twitter profiles that are related to your business niche.

Onsite Optimization

Optimizes your website for target keyword density, title tags, internal linking and rich snippet markup. Includes recommendations for overall website design.

Website Copy Edits

Adds target keywords to your existing web copy.

Conversion Optimization

Recommendations to improve conversion rate; includes setup of lead capture form on your website.


Provides campaign results, including rankings and conversions.

Link Audit

Reviews your link profile and determines if link cleanup is needed for optimal SEO performance.