Measuring and Tracking the Success of your Website

 How can you tell if your website strategy is working. Some good indicators include:

  • Page Views: How many people you are reaching
  • Followers: How many people have subscribed to your newsletter or have become Facebook or Twitter followers
  • Engagement: Number of comments and shares or online mentions
  • Conversions: This is where the rubber meets the road - how many items are purchased, events registered for, etc - in other words, how many people actually take action and convert from being viewers to customers.

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